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Site identity

Your site title, tagline, logo, and favicon. Getting these right takes five minutes and immediately separates a real site from a demo. Screenshot: the site header showing the logo, menu, theme toggle and CTA buttons

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Site title and tagline

Settings → General
The theme outputs a WebSite structured data block using your site title and tagline. Keeping them accurate helps search engines describe your site correctly.
Appearance → Customize → Site Identity → Logo Screenshot: Customizer → Site Identity with the logo control and media picker
WordPress’s Site Identity logo is not the same as the theme’s footer logo. Setting one does not set the other. To brand the footer independently, use Customize → Vara SaaS → Footer → Footer logo. See Footer settings.

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Controlling logo size

The theme clamps logo width to keep it from breaking the header. You can adjust it in two places: Screenshot: Customizer → Vara SaaS → Footer showing the footer logo width field
If your logo is being clipped or is overflowing the header, lower the width first. The theme constrains the logo automatically — a very wide image will be scaled down to fit rather than pushing the menu off screen.

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Favicon and site icon

Appearance → Customize → Site Identity → Site Icon A site icon is the small image shown in browser tabs, bookmarks, and mobile home screens. Screenshot: Customizer → Site Identity → Site Icon with the preview at multiple sizes
WordPress shows a live preview at several sizes, including the 16 px browser tab size. Check it there before you save. An icon that only works at 512 px is not an icon.

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If you don’t have a logo yet

If you do not have brand assets ready, you can launch without a logo — the header will simply show your site title as text. Everything else works. A practical interim approach:
  • Set your Site Title to your brand
  • Skip the logo for now
  • Come back to Appearance → Customize → Site Identity when assets are ready

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Where the site title appears

Changing your Site Title after launch changes your title tags across the whole site, which can cause a temporary ranking dip as search engines re-evaluate. If you have meaningful organic traffic, plan the change for a low-traffic period and update your SEO plugin’s settings at the same time.

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Verify it looks right

1

View your site in a private window

A private window bypasses any page cache and shows you what a first-time visitor sees.
2

Check the header

Logo or title present, menu readable, CTA buttons pointing somewhere real.
3

Check the browser tab

Favicon visible and legible, title correct.
4

Check mobile

On a real phone if possible. The header collapses to a toggle button under the mobile breakpoint.

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Next

Colors

The next branding step — and the one that reaches furthest.

Header and menus

How the logo, menu, and CTA buttons fit together.