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SEO

The theme outputs sensible basics. It is not an SEO plugin, and you should install one.

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What the theme outputs

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Open Graph

Tags describing your page for social sharing. Screenshot: browser source showing the theme's Open Graph meta tags

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Theme color

A meta name="theme-color" tag reflecting your brand, used by mobile browsers to tint browser chrome around the page.

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Structured data

A minimal WebSite JSON-LD block containing your site name and URL.
Only WebSite. The theme does not output Article, Product, BreadcrumbList, or Organization schema. Your SEO plugin handles those.
Install an SEO plugin. WordPress’s own output for titles is minimal, and meta descriptions strongly influence click-through rate from search results. This is the one place where the theme’s minimalism genuinely costs you.

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Priority list

Do these in order. The first three matter most.
1

Install an SEO plugin

Yoast or Rank Math.
2

Configure your defaults

Site title, tagline, and social profiles. One-time, fifteen minutes.
3

Write titles and descriptions for your five most important pages

Home, About, Services, Contact, and your main product or pricing page.
4

Generate and submit your XML sitemap

In the SEO plugin, then submit it in Google Search Console.
5

Set your social sharing image

1200 × 630 px. The theme outputs the Open Graph tags; the image comes from your SEO plugin or featured image.
6

Verify in Google Search Console

Use URL Inspection on your homepage to confirm indexing.

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Writing titles and descriptions

Aim for roughly 50–60 characters. Front-load the important words. Put your brand at the end rather than the start, so the descriptive part is what people read first.
Roughly 150–160 characters. This is ad copy, not a summary. Include a reason to click.
The theme outputs one h1 per page on its own templates. If your content adds another, turn off Show page title in the Customizer. See General settings.

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Images and SEO

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Technical SEO the theme handles

Semantic heading order

One h1 per page with a descending hierarchy — a fix in version 1.0.7.

Single main landmark

Exactly one main element per page, so screen readers and crawlers get a clear structure.

Descriptive link text

Screen-reader-only labels on pagination and icon-only links.

Skip link

The first focusable element on every page.
Accessibility and SEO overlap substantially. A well-structured page is easier for both to parse.

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Site structure

Keep your URL slugs short and permanent. Changing a page’s slug after it is indexed means a 404 for anyone holding an old link. If you must change one, set up a redirect in your SEO plugin — do not simply change the slug and hope.

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SEO launch checklist

  • SEO plugin installed and configured
  • Titles and descriptions written for all key pages
  • XML sitemap generated and submitted
  • Social sharing image set
  • Featured images on all posts
  • Alt text on all images
  • Permalink structure set to Post name, not the default
  • Site verified in Google Search Console
  • robots.txt checked — WordPress generates a permissive one by default
  • Site verified in Bing Webmaster Tools, if you care about Bing

Accessibility

The overlap between accessible and SEO-friendly structure.

Launch checklist

SEO is item 4 on the full list.